Spotlight Interview | Jen Sincero, #1 New York Times Bestselling Author, “You Are a Badass”

YOU ARE A BADASS is the self-help book for people who desperately want to improve their lives but don’t want to get busted doing it.”

Read on about the badass author whose plan to become a world-famous rock star turned into becoming a rock star writer and self-help coach. Jen Sincero is currently traveling the globe with no address encouraging women to stop doubting their greatness and start living an awesome life!

Jen Sincero "You Are a Badass"

Hi Jen! Speaking of awesome… You are awesome and your book is awesome! I couldn’t put it down! Being a writer is risky. You’re sharing a piece of yourself and putting yourself out there, to be seen and heard. When and how did your journey unfold to become a writer?

Aw, thanks! I come from a big, loud family and it was basically a competition around the dinner table to one-up each other with a funnier joke or story. So putting myself out there to be seen and heard comes naturally to me because it was do or die! And I’ve always been able to write, I think it’s partly a talent I was born with (as we are all handed talents when we show up on Earth) and also that I was a serious bookworm growing up and learned how to do it from the great writers I read. I’m not one of those writers who craves it or has to do it, it’s more I get ideas and I know that writing’s the best way for me to express them. So I’ve always done it and have always told people I’m a writer which is how I’ve gotten every writing job I’ve ever gotten.

In your book, you talk about moving through discomfort and doubt to forge forward in life to discover your badass-ness. What was your most recent or most memorable BADASS moment?

Ironically one of the most recent was the publishing of You Are a Badass a few years ago. My agent couldn’t sell it – we got turned down by pretty much every publisher, even some I’d worked with in the past successfully, because they all felt it’s been done before, the last thing the world needs is another damn self help book, this thing will never sell, etc. Hearing from wise, industry professionals that your idea is crap can definitely instill some discomfort and doubt! But we really believed in the book so we kept going, and we finally found a publisher to take us on and lo and behold, here we are at #1 on the New York Times Bestseller List. Miracles. I believe in ’em. 

As a writer, how do you stay inspired to fuel your creative vibe?

I reconnect with why I want to create something in the first place – because the idea cracks me up? Because I think I can help someone? Because I think I have something important to say? I also listen to music I love, walk around under the awesome New Mexico sky, read stuff by other writers who I think kick ass. I also find reading stuff by really successful writers who can’t write so good (IMHO) is inspiring too – it gets me all hot and bothered “I can do this so much better!” Whatever it takes to get the words on the page is fair game.

How did you choose the title: “You are a Badass”?

All my other book titles popped into my head and were basically the inspirations for the books themselves. With Badass it was the other way around. I knew I wanted to write an entertaining self-help book, and I knew I wanted the title to speak to peoples’ greatness in a you are awesome so stop pretending you aren’t sort of way, but coming up with the actual phrasing was a beast. It took forever, lots of brainstorming with very patient (and eventually impatient) friends. It was definitely a group effort.

Jen Sicnero, You Are a Badass

What is a typical day in your badass life?

I don’t think I’ve had a typical day since I quit my last “day job” in 1996 and started working for myself. I gave up trying to have some sort of routine long ago. So I guess a typical day is I wake up, see what I’ve got on the schedule and get it done with as little screwing around as possible. There’s almost always a walk stuck in there at some point.

What “tools” do you use to remind yourself to kick your fears to the curb when doubt seeps in?

Loud music. Exercise. Exercising to loud music. And SOS calls to the brilliant and honest people I’m eternally grateful to call my friends and family. I also find meditation so helpful, shutting off the chaos in my head and connecting to my inner superhero.

When you look at a photograph of yourself when you were younger, if you were to write a letter to her, what advice would you give?

Don’t worry so much. Worrying is the most profound waste of time, it solves nothing. Keep doing what feels mostly right and don’t worry if you don’t know exactly where it’s heading or if it’s the perfect thing to do to get where you need to go. Just trust that if it feels at all right you will figure out the rest simply by taking action.

At the end of each chapter you have “LOVE YOURSELF.” Love that! Great advice!! As women we sometimes look in the mirror and focus on our flaws. It’s so important to see and appreciate what we do LOVE about ourselves, our body, and our whole being. What do you love most about your body right now, and why? 

My body is awesome, seriously, I can not believe how well she’s stood the test of time with very little help from me! I just turned 51 and love that I can still hike and run around with very few bodily complaints. And I love the way I look. I remember making the conscious decision in my mid 20’s to not talk badly about my body after listening to a group of the most gorgeous and brilliant women sit around and complain about how fat/ugly/etc they were. It seemed so insane! It was such a memorable turning point for me, it really stuck with me. Ever since I’ve chosen to focus on the fact that I’m walking around in a freaking miracle of the flesh instead of dissing my beer gut or my wrinkles or whatever. I mean, I’m sure I’m guilty of it every once in a while, but for the most part I’m amazed and grateful that I can grow fingernails and partake in the miracle of sight and chew on things and stuff. 

Jen Sicnero, You Are a Badass

Cameron Diaz recently released her new book THE LONGEVITY BOOK. Longevity to me is a daily practice to choose to be a student of life and a wisdom seeker. What does longevity mean to you?

Longevity means constantly checking in with your intuition and sense of self. We are creatures who are always changing and evolving, which is what I find exciting about life, but it can also be scary because we humans are terrified of the unknown. So getting good at honing and listening to your intuition is one of the most valuable things you can do since it’s your trusty compass throughout this long, strange trip here on Planet Earth.

 What new badass adventures do you have brewing?

I’m working on my next book, You Are a Badass at Making Money, coming out in April 2017. And starting a podcast as soon as I’m done writing that. After I get back from lying around in a hammock in Colombia or Tahiti or somewhere. Then when I’m 75/80 I plan on picking up smoking cigarettes again. Really looking forward to that.

Any final thoughts, words of advice, or a favorite quote for our readers?

Do stuff that’s equal parts exciting and scary instead of the same old same old. There’s no need to settle, you have the power to create the life you want but you can’t get there without taking risks, so get used to taking leaps into unknown and scary territory and you will be amazed by how quickly and profoundly you can change your life.

Thank you so much Jen! We appreciate you and your badass-ness!

With love and gratitude,

Amanda Kriebel 

You can connect with Jen here: Website // Facebook // Instagram // Twitter and watch her video, From Loserville to Awesome City:


Do you know a BADASS woman that we should interview next. Tell us about her (or YOU) in the comments below.

We’ve featured many incredible women entrepreneurs and do-gooders. Check some of them out here:

AIM TRUE | Interview with Kathryn Budig

Yoga, Meditation + Longevity with Elena Bower

Moon Juice | The Healing Power of Food with Amanda Chantal Bacon

Affectionately described by many as a yoga scientist, Amanda Kriebel is an innovative Doctor of Physical Therapy and Yoga Teacher who humbly claims to be a student of life. Contact her to schedule and appointment in person or via Skype. Learn more about her and her exclusive | Facebook | Instagram @amanda.kriebel | YouTube Channel