Modern Homesteaders | Meet the Women Behind ‘Women’s Heritage’

Women’s Heritage is a website and business founded by three mama friends with an appreciation for traditional knowledge. Ashley Moore, Lauren Malloy and Emma Moore lead workshops to teach women how to homestead according to the three women’s skill sets. Their variety of interests and expertise – herablism, animals, and cooking – is united by a common passion: “to bring women together to resurrect the arts and the crafts from decades past, while encouraging a feeling of sisterhood.” 

The Chalkboard Mag spoke with Ashley Moore to give us a glimpse into this special business…

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Where do you think the recent surge in homesteading interest comes from? From chicken coops in Brooklyn to medicinal herb gardens in Beverly Hills, we’re seeing it everywhere. 

I think it is a little bit of a push-back, another movement born out of living with extreme commercial conveniences for so long. It seems like this surge in homesteading interest is a version of agrarianism or the back-to-the-land movement, but in this case many of us incorporate just the elements that work for our lives, without having to dive in all the way unless we want to.

So now the modern woman can milk a cow, make her own herbal tinctures, but still be a savvy digital player — she’s an app user, a digital shopper and maybe dabbles in writing code. Do you want to talk to us about the juxtaposition of all this?

That is the beauty of learning these skills! You don’t have to completely change your life to bring some elements of the homestead home.You can work an office job all week and bake a rhubarb pie with the kids on Saturday. You can stock your pantry with homemade herbal remedies while keeping an eye on the stock market. You can even keep a few backyard chickens in some urban settings. All of these things are empowering and fun, and you don’t have to quit your day job to enjoy them.

Did you grow up with a knowledge of these things? Or did you acquire the skills later in life?

I didn’t grow up in a rural setting, or with a knowledge of home cooking or animal husbandry. But what I did grow up with was a dad who was a doctor by trade and also loved to garden. I admired his passion for healing the sick and injured. I loved running down to the garden with him first thing in the morning, where he would fill my little hands with strawberries or sapotes. I think my passion for plant medicine must have come from these early experiences with my dad, who continues to inspire and challenge me.

It’s a wonderful feeling to be self sufficient in some of these areas. How much does that motivate the team?

I love the feeling of doing something from start to finish on my own, or better yet, with my children or friends. It is really empowering creating something completely by hand, learning how it works. I want to have these skills to pass down to my own children.

What is the vision for the storefront in Carpinteria?

What we hope to accomplish with Heritage Goods & Supply is to provide a community space where friends can meet and get inspired to try something new, maybe even take a class together. We will have plenty of supplies to get started (or keep going) with things like backyard chickens, fermenting, carving and whittling, gardening and making your own herbal remedies. Lauren, Emma and I have found so much joy and fortitude in the new skills we have been learning, and we hope others will find inspiration in the store to bring new experiences and fun into their lives.

What’s the biggest payoff to learning some of these more “primal” skills emotionally?

I think it comes down to connection: Connection to what we are making, eating, putting on our skin or in our bodies, or otherwise using; connection to the earth and, the big one, connection to one another. Friendship is at the heart of all of our workshops and the store as well. We are individuals, but we are all interconnected.

Continue reading this interview with Ashley Moore, Lauren Malloy and Emma Moore, over on The Chalkboard Mag

Photo Credit: Lauren Ross


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