Thyme Is Honey is a business I stalked about two years ago at the start of launching my own. Upon early conversations, I knew I’d be lucky to work with Danielle Bruflodt (commonly known as Dani), in any capacity in the future.
Dani, you see, wears many different hats—but she wears them all well. A creative thinker living in Madison, WI, she’s the cofounder and director of strategy at The Inner Wild Creative Co., editor of Thyme Is Honey, a contributing beauty writer at Beauty Bets, and a full-on Etsy Shop queen getting us in tip top organizational shape! Also, passionate about dog rescue, this dog mommy fosters adorable, at-risk doggies through Fetch Wisconsin.
Her work ethic is infectious and inspiring—with her views on the importance of being self-taught completely resonating with my soul. Get to know this entrepreneur’s zesty spirit, tips on social media and how to completely crush it on Etsy.
Maritza Buelvas [MB]: Do you have a favorite power breakfast you like to start out with?
[DB]: I always start my day with eggs and warm lemon water. I switch up the egg dish, but my current favorite is: 2 eggs, 1 tbsp half & half, 2 tbsp crumbled feta cheese, and 1/8 cup chopped raw baby spinach whisked together and then scrambled. I top it with a few drops of sriracha. Quick and easy!
[MB]: Top tip for growing your personal brand and business?
[DB]: Be self-taught! The great thing about technology is that we have so many resources at our fingertips (literally). My degree is in history, but over the course of the last 6 years I’ve used YouTube and online seminars to teach myself graphic design, Photoshop, photography, WordPress, and so many other skills. Not only are these skills marketable and providing me with additional income, but knowing how to do more things myself means there are less things I need to hire people for. If you can become a jack-of-all-trades you’ll find it much easier to start a business and be successful at it.
[MB]: What tips have you’ve applied to grow your influence on Instagram and social media in general?
[DB]: Two rules: 1. Quality over Quantity. 2. Represent Authenticity. Remember that 10,000 followers who are highly engaged and value your opinion are much more valuable than 100,000 followers who aren’t present. Just like 50 likes by people who care about your content should mean more than 500. Don’t get too hung up on the numbers, just focus on providing your audience with quality content that is authentic (rule #2!) and true to you, your life, and your business. I think these two rules result in organic, valuable growth and to me that is the most important thing.
[MB]: What helpful starter tips can you give other creatives wanting to sell successfully on Etsy?
[DB]: My top advice: Be your own PR firm and try your hand at blogger outreach. Find 5-10 bloggers that you think would be interested in your product, interact with them on social media, and eventually introduce yourself via email and offer to send them your product to try out. One blogger feature resulted in over $30,000 in sales in a 2-month period for me. Put in the time and it will pay off. You can also reach out to bloggers and offer to put together a guest post on their site where you introduce and discuss your product. The key here is to reach out to bloggers whose audience would naturally be interested in what you have to offer.
[MB]: What beauty products can be found in your bag on any given day that make you feel put together, “Like A Boss”?
[DB]: Lip products are my holy grail and if you dumped my purse out you’d find, on average, 6 or 7 tubes. W3LL PEOPLE’S Nudist No. 8 is my absolute go-to lip product for every day and I always have one in my purse. My favorite lipstick for a dramatic look is Bobbi Brown’s Lady Ruba. Another signature product is Revlon Balm Stain in Lovesick (I’ve gone through at least 4 in the last few years).
[MB]: How do you practice beauty from the inside out?
[DB]: Volunteering is important to me. I used to teach computer classes at a senior center. I loved teaching older folks how to online shop or interact with their grandkids via Facebook. After we relocated to Wisconsin I painted nails at a local nursing home once a week. It turned out that doing manicures was also a great time to chat and I loved spending time getting to know those women. Now I focus my volunteer efforts on rescuing and fostering homeless dogs until they are adopted. I love welcoming those furry guests into our home. Volunteering my time and talents makes my soul happy and I think that radiates outward in a beautiful way.
[MB]: What do you love about your body as it is right now?
[DB]: I love my figure and overall health. There’s always something not to love—I can get hung up on my huge calves or short legs. But overall I’m comfortable with my shape and am thankful for a healthy body.
[MB]: Did you grow up with strong female role models?
[DB]: Absolutely! I think fearlessness and perseverance run deep within the females in my family and those are two traits that have been so important in my story. I’m not scared to try and I don’t give up. I’m thankful to have had that demonstrated to me by my mom, sisters, aunts, grandmothers and more.
Images via @Thyme_Is_Honey
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MARITZA BUELVAS is a published hair artist and national beauty and style writer. She enjoys writing and producing national content for blogs, media and brands. You can find her portfolio at www.beautyforbloggers.com. Connect with Maritza: Instagram // Twitter // Email