Alli Seigel entered the blogosphere in 2008 with her award-winning blog, 365DaysofGoodness, where she spent an entire year sharing daily stories and inspiration about everyday acts of kindness. This journey brought her to launching the non-profit, Project Goodness. Launched in 2010 with grants from the Pepsi Refresh program and Good Magazine, Project Goodness brings philanthropy programs into elementary schools across Los Angeles. Seigel resides in the Los Angeles area where she enjoys spending time with her husband and daughter, finding fun ways to innovate on the everyday family meal, and getting her sweat on at her local pure barre class.